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PhD Proposal

FACTORS IN THE EFFECTIVENESS OF ANTICIPATORY GUILT AND SHAME APPEALS ON HEALTH COMMUNICATIONS: THE ROLE OF SELF-CONSTRUAL, REGULATORY FOCUS AND CULTURE

by Nguyen Hoang Sinh

Proposal

A proposal submitted to the Victoria University of Wellington in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Marketing

Supervisors
A/Prof. Dan Laufer
Dr Jayne Krisjanous

School of Marketing and International Business
August 2014

About Nguyễn Hoàng Sinh

PhD candidate (Mktg)

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